Enabling carriers in a fragmented industry

Company
DAT Freight and Analytics
Industry
Supply chain and logistics
My role
Head of UX (research and design)
Employment duration
2.6 years (2019 - 2021)

My role and responsibility

Hands-on leadership that included:
Validating hypothesis through qualitative research, observation and ethnography. Designing product MVP that was user tested at DATCON, DAT's customer conference