Enabling carriers in a fragmented industry

Company
DAT Freight and Analytics
Industry
Supply chain and logistics
My role
Head of UX (research and design)
Employment duration
2.6 years (2019 - 2021)

My role and responsibility

Hands-on leadership that included:
Head of UX — research and design. I reframed the product strategy through field research, negotiated roadmap changes across engineering and product, and tested an MVP live at DATCON. I set the design vision and hired a Principal and Senior Designer to scale it.